CoastLine USA Joint Venture Announcement

We’re excited to announce a groundbreaking partnership: the merger of CoastLine Cordage Group, SGT Knots, and Reconxx. Together, we proudly introduce The Rope Hub, a unified platform for innovation and excellence in the industry. Together, we’re forging a joint venture designed to transform the rope industry through vertical integration, innovation, expertise, and an unwavering commitment to customer satisfaction.

A Look Ahead

At RopeHub x CoastLine Cordage, we believe that strong relationships are as essential as the strong ropes we manufacture. This merger reinforces our dedication to providing top-tier products, exceptional service, and groundbreaking innovation to support your growth in 2025 and beyond.

We are incredibly excited for this next chapter and how it will allow us to better serve you. If you have questions or want to learn more about how this partnership can benefit your business, we’re here to help.

Thank you for your trust and continued support. Together, we’re building higher performing ropes, stronger partnerships, and actually listening to your unique challenges.

Matt Moore – President, CoastLine Cordage
"We’ve been anticipating this partnership for quite sometime, and this JV is a significant step in helping both current and future customers across the diverse markets we serve. It allows us to better address their challenges and work collaboratively to find solutions. I’m not a fan of the status quo this industry needs a shake-up, and we’re ready to lead the way. I’m excited for our teams to continue collaborating at a fast pace, leveraging our combined strengths that really has shown internal growth and seize new market opportunities that we may have missed in the past."

Mike Shelley – Founder, SGT Knots & RopeHub
“As the founder of RopeHub and SGT Knots, I’ve always believed in the power of partnerships to create opportunities and solve industry challenges. This joint venture with CoastLine Cordage is a culmination of years of effort, innovation, and vision. By combining CoastLine’s unmatched expertise in braided rope manufacturing with our strength in global supply chain management and e-commerce, we’re setting a new standard for what’s possible in the rope and cordage industry. For me, this partnership isn’t just about growth—it’s about delivering value where it matters most: to our customers. Transitioning part of our manufacturing to North Carolina will allow us to serve the U.S. market with greater speed and efficiency, and our combined resources will provide cutting-edge solutions for industries ranging from life safety to commercial fishing .This merger is a leap forward for all of us, and I’m incredibly proud to work alongside such a talented and driven team. The best is yet to come!”

Dylan Purcell – Production Manager, CoastLine Cordage Group
"We’re thrilled to see this factory operate at its full potential and are eager to explore new markets we haven’t previously tapped into. We have been pushing on all fronts with Innovation through R&D and thinking outside the box are what we excel at, and this partnership is a great opportunity to push those boundaries further."

Daniel Thornton – Keltic Rope Training Facility, Dartmouth, NS
"I’ve worked with Matt and the CoastLine Cordage team for over ten years, developing cutting-edge rope solutions in our world class rope access training facility here in Halifax, Nova Scotia. With Keltic Falcon’s expansion into the rope access service industry, we’re excited to scale up alongside U.S. industrial projects. This partnership positions us perfectly for future growth."

George Jovanovich – Owner, Jovanovich Marine Supply, Seattle, WA
"Having a distribution hub in the US helps A LOT.  The commercial fishing industry here and in Alaska can shift rapidly, and being able to pull stock quickly gives us a crucial advantage. I’m fully supportive of this partnership and excited to see what’s next for these teams coming together.

Chris Chappell - Industrial Wire Rope Supply - Hazelwood, MO 
"We’re excited about the potential partnership with these guys! Having the ability to source products from NC for last-minute projects will be a huge benefit for us. Wishing you the best of luck!"

Rick Carpenter – Operations Manager, Reconxx/Ropehub/SGT Knots
"This merger feels like a natural fit. With my years of managerial roles in NASCAR here in Mooresville, I immediately saw the potential synergy between CoastLine Cordage and our group. It’s a perfect match, and I can’t wait to see how we grow together."

Chrissy McGilvary – Business Development Manager , SGT Knots, Reconxx, and SGT Knots
"I’m excited about merging these companies to serve our customers better and expand our presence in the cordage sector. SGT Knots’ e-commerce channel has experienced rapid growth, and now, with like-minded partners on board, we’re well-positioned to meet customer needs and execute on future M&A plans. I’m all in and fully committed to this journey!"